Maruti Victorious: A Mid-Size SUV That’s Winning Hearts
Maruti Victorious: A Mid-Size SUV That’s Winning Hearts
Maruti Suzuki Launches the Victoris SUV
Maruti Suzuki has introduced its brand-new mid-size SUV, the Victoris (also referred to as Escudo), today. Positioned between the popular Brezza and the premium Grand Vitara, this SUV targets the booming mid-SUV market where buyers want both space and value
Packed with Safety & Smart Tech
The Victoris comes loaded with modern safety and tech features:
- 5-star Bharat NCAP safety rating – 6 airbags, discs on all four wheels, and Level 2 ADAS systems like automatic emergency braking, adaptive cruise control, and lane-keep assist
- Connected tech – A 10.25-inch digital instrument cluster, 10.1-inch infotainment touchscreen, Dolby Atmos sound, heads-up display, wireless charging, Alexa voice assistant, ambient lighting, 360° camera, and gesture-controlled tailgate
- Multiple eco-friendly powertrains – Including petrol, strong hybrid, and CNG versions with efficient mileage between 20.6 to 28 km/l or km/kg, thanks to an under-floor CNG tank that preserves boot space
A Strategic Move in the SUV Race
Maruti Suzuki aims to strengthen its position in the SUV segment, capitalizing on growing demand. With models like Hyundai Creta, Kia Seltos, Toyota Hyryder, and Honda Elevate as competition, the Victoris adds muscle to Maruti’s lineup and reaches a wider audience via its Arena dealership network.
Investors Take Notice
On the stock market, Maruti Suzuki shares rose 0.5% to ₹14,921, outperforming several competitors while staying near its 52-week high. This follows robust Q1 performance driven by strong exports and a surprise profit bump, even as domestic sales remain challenged
Summary Table
| What’s Happening | Why It Matters |
|---|---|
| Launch of Victoris SUV | Offers tech-rich, safe, eco-friendly alternative in mid-size SUV segment |
| High safety & smart features | Meets rising customer expectations for safety and modern connectivity |
| Expanded SUV strategy | Helps Maruti capture more market share alongside established competitors |
| Positive stock movement | Reflects investor confidence backed by recent earnings and export-driven profits |
Why This Resonates with Indian Readers
- Safe family car: High safety plus latest features make it a strong choice for Indian families.
- Value for money: Comes in petrol, hybrid, and CNG — satisfying diverse buyer preferences.
- Wide availability: Sold via Arena outlets, making it more accessible than Nexa-only models.
- Strong performance backing: Launch is supported by solid financials, especially exports.
Also read:Elev8 Venture Partners Secures Rs 1,400 Crore Fund to Propel Indian Startups to New Heights
Last Updated on: Wednesday, September 3, 2025 8:08 pm by Business Max Team | Published by: Business Max Team on Wednesday, September 3, 2025 8:08 pm | News Categories: News
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