Top 10 FashionTech Startups in India

Fashion and technology converge in India as startups innovate to revolutionize the fashion industry. These FashionTech startups are leveraging technology to enhance shopping experiences, personalize fashion choices, and integrate sustainability into the fashion ecosystem. Here’s a look at the top 10 FashionTech startups in India that are leading this transformation.

1. Myntra

Feature	Details
Industry	E-commerce
Founded	2007
Headquarters	Bengaluru, India
Description	Myntra is India’s largest fashion e-commerce platform offering clothing, footwear, accessories, and beauty products. It uses AI and machine learning for personalized recommendations and virtual trial rooms.

Myntra has transformed online fashion shopping in India with its vast product range and innovative technology solutions. Its focus on personalization and customer experience sets it apart in the FashionTech space.

2. Ajio

Feature	Details
Industry	E-commerce
Founded	2016
Headquarters	Mumbai, India
Description	Ajio is a fashion e-commerce platform offering a curated selection of clothing, footwear, and accessories. It integrates technology for personalized shopping experiences and exclusive collections.

Ajio has carved a niche in the online fashion market with its curated collections and tech-driven approach to shopping. It caters to fashion-forward consumers seeking unique and trendy apparel choices.

3. LimeRoad

Feature	Details
Industry	Social Commerce
Founded	2012
Headquarters	Gurugram, India
Description	LimeRoad is a social commerce platform where users can discover fashion trends, shop from small sellers, and create their own style looks. It leverages AI for personalized recommendations and styling tips.

LimeRoad combines social shopping with AI-powered recommendations, empowering users to discover, shop, and create personalized fashion looks. Its focus on small sellers promotes inclusivity and diversity in fashion.

4. Voonik

Feature	Details
Industry	E-commerce
Founded	2013
Headquarters	Bengaluru, India
Description	Voonik is a fashion e-commerce platform offering a wide range of clothing, accessories, and footwear for men and women. It uses AI for personalized styling recommendations and fashion insights.

Voonik stands out with its AI-driven approach to fashion retail, providing personalized style recommendations based on user preferences and trends. It caters to diverse fashion tastes and preferences.

5. Wooplr

Feature	Details
Industry	Social Commerce
Founded	2012
Headquarters	Bengaluru, India
Description	Wooplr is a social commerce platform that enables users to discover fashion trends, share style inspirations, and shop from local boutiques and brands. It integrates community-driven content with e-commerce.

Wooplr connects fashion enthusiasts with local boutiques and brands through community-driven content and social commerce. It promotes indie fashion and personalized shopping experiences.

6. FabAlley

Feature	Details
Industry	E-commerce
Founded	2012
Headquarters	Noida, India
Description	FabAlley is an online fashion brand specializing in women’s clothing and accessories. It offers trendy apparel and uses technology for customer engagement and personalized shopping experiences.

FabAlley is known for its trendy and affordable women’s fashion, enhanced by technology for seamless shopping experiences. It combines style with accessibility, catering to fashion-forward women.

7. LBB (Little Black Book)

Feature	Details
Industry	Discovery and Commerce
Founded	2012
Headquarters	New Delhi, India
Description	LBB is a discovery and recommendation platform for local experiences, including fashion, food, and lifestyle. It integrates e-commerce with content to curate personalized recommendations.

LBB bridges discovery with commerce by curating local experiences and fashion finds through personalized recommendations. It connects users with unique and trendy fashion choices.

8. Nykaa Fashion

Feature	Details
Industry	E-commerce
Founded	2018
Headquarters	Mumbai, India
Description	Nykaa Fashion is a fashion e-commerce platform offering a wide range of clothing, accessories, and footwear. It leverages technology for personalized shopping experiences and style tips.

Nykaa Fashion expands Nykaa’s beauty empire into fashion, offering curated collections and personalized styling tips through its tech-driven platform. It caters to fashion and beauty enthusiasts alike.

9. Zivame

Feature	Details
Industry	E-commerce
Founded	2011
Headquarters	Bengaluru, India
Description	Zivame is an online lingerie shopping platform that uses technology for personalized fittings and style recommendations. It offers a wide range of lingerie and intimate wear options.

Zivame revolutionizes lingerie shopping with its tech-enabled fitting solutions and personalized style recommendations. It ensures a comfortable and personalized shopping experience for women.

10. Bewakoof

Feature	Details
Industry	E-commerce
Founded	2012
Headquarters	Mumbai, India
Description	Bewakoof is a youth fashion brand offering casual wear, accessories, and mobile phone cases. It integrates technology for trendy collections and customer engagement.

Bewakoof appeals to the youth with its trendy and affordable fashion offerings, enhanced by technology for customer engagement and personalized shopping experiences.

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FAQs

1. Myntra

• What does Myntra specialize in?
  Myntra specializes in fashion e-commerce, offering clothing, footwear, accessories, and beauty products.
• Where is Myntra headquartered?
  Myntra is headquartered in Bengaluru, India.

1. Ajio

• What type of products does Ajio offer?
  Ajio offers a curated selection of clothing, footwear, and accessories.
• When was Ajio founded?
  Ajio was founded in 2016.

1. LimeRoad

• What is LimeRoad known for?
  LimeRoad is known for its social commerce platform where users can discover fashion trends and shop from small sellers.
• Where is LimeRoad based?
  LimeRoad is headquartered in Gurugram, India.

1. Voonik

• What does Voonik use AI for?
  Voonik uses AI for personalized styling recommendations and fashion insights.
• When was Voonik founded?
  Voonik was founded in 2013.

1. Wooplr

• What does Wooplr integrate into its platform?
  Wooplr integrates community-driven content with e-commerce for social shopping.
• Where is Wooplr based?
  Wooplr is headquartered in Bengaluru, India.

1. FabAlley

• What is FabAlley known for?
  FabAlley is known for its trendy women’s clothing and accessories.
• When was FabAlley founded?
  FabAlley was founded in 2012.

1. LBB (Little Black Book)

• What does LBB specialize in?
  LBB specializes in discovery and recommendation of local experiences and fashion finds.
• Where is LBB headquartered?
  LBB is headquartered in New Delhi, India.

1. Nykaa Fashion

• What does Nykaa Fashion offer?
  Nykaa Fashion offers clothing, accessories, and footwear along with personalized style tips.
• When was Nykaa Fashion launched?
  Nykaa Fashion was launched in 2018.

1. Zivame

• What does Zivame specialize in?
  Zivame specializes in online lingerie shopping with personalized fitting solutions.
• Where is Zivame headquartered?
  Zivame is headquartered in Bengaluru, India.

1. Bewakoof
   • What does Bewakoof offer besides clothing?
     Bewakoof offers mobile phone cases along with casual wear and accessories.
   • When was Bewakoof founded?
     Bewakoof was founded in 2012.

Conclusion

These top 10 FashionTech startups in India exemplify how technology is reshaping the fashion industry, from personalized shopping experiences and social commerce to sustainability and innovation. By integrating advanced technologies like AI and machine learning, these startups cater to diverse fashion tastes while enhancing convenience and customer engagement. The future of fashion in India looks promising with these innovative startups leading the way in FashionTech.

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